Building a Spiritual Brotherhood

No surprise here - I've been on the road all week. I started at a brand new interest group at Minnesota State University, Mankato and have spent the last two days at our colony at University of South Dakota. This colony is doing really well. The men are very smart, fun, down to earth, and they really live the mission and vision of the Fraternity. Being so new, they struggle with what most new colonies struggle with - their identity. This led to many great conversations with their members tonight and I felt inspired to share some thoughts from our discussions in hopes of comments from the brotherhood.

I often ask how you can sell a product if you don't know anything about it. If I were a car salesman but I didn't know how to turn on the headlights of the car, what kind of gas it took, or where the spare tire was - you would think I was an idiot and this was a hidden camera show. This applies to recruiting men for a chapter when you have no idea who you are or what you are looking for. How can you recruit members when you don't know what you are? It's a struggle and sometimes leads to a difficult conversation. Today the conversation centered around something that I have talked with more Phi Kaps about in the last 3 months then I have over my entire life... spirituality. Let me start off by saying that I have never met a Phi Kap that was not welcoming of any and all religions and our organization does not discriminate. However, for marketing and recruitment purposes, how do we sell ourselves? Are we "the Catholic Fraternity" or are we "a Fraternity with high ideals, moral standards, and that fosters spiritual exploration?" It seems that this is something that many of our chapters struggle with as well. What if you walk the walk but don't talk the talk? There are many people out there who live the same values that we expect our members to live but they may not necessarily identify with being Catholic. Do we scare them away with the Catholic label? Should we push our Catholic heritage in recruitment and marketing to fill a niche or void in our communities? How do we create a balance? I know that University of San Diego and Nebraska have successfully sustained themselves as strong groups who are very connected spiritually. How did they do it? How can we take what they have done and help our other chapters and colonies accomplish the same comfort with our heritage and how we fit into our respective Greek communities? How do you create a diverse group while still serving society, Fraternity, and GOD?